Kurlon's biggest challenge has been to educate the market, to show it value in moving up to the branded category and to accept the benefits Kurlon offers. If its sales are an indicator then in this endeavour Kurlon has been immensely successful.
The brand has own the coir Board of India's top honours for outstanding Performance in Export of Rubberised Coir Products and Development of the Domestic Market for Rubberised Coir for the year 2003. The company has won several other awards in the year 2001,2002,2003,2004 and 2005.